research + strategy + writing

For the beauty of collective creative expression.

Why?

I’m a designer-turned-strategist born in Cajun country, steeped in NYC, and currently calling Los Angeles home.

Who?

Select Partners

Cardboard Toast, Publicis, Ogilvy, Radical Media, The O Group, Stein Rogan + Partners, Ammirati, Pereira & O’Dell, DiMassimo Goldstein, Untitled Future

Select Clients

LinkedIn, Square Roots, Moet Hennessy, Une Femme Wine, Logan Killen Interiors, Cardboard Toast, Still Austin, Urban American Farmer, Burt’s Bees, Mastercard, Untitled Future, Siemens, Chanel

With over 15 years of experience across brand and communication, I excel at working alongside talented teams to seamlessly integrate strategy and creative. My expertise is in identifying an authentic uniqueness, embedding it into culture, and guiding it to life across all touchpoints.

What?

Foundations

Vision, Mission, Purpose
Values, Philosophy, Beliefs
Creative Process Mapping
Interviews & Workshops

Context

Audience Research & Personas
Competitive & Cultural Landscape
Design Research
Journey & Service Mapping

Brand & Marketing

Brand Strategy & Positioning
Brand Toolkits & Guidelines
Brand Voice & Copywriting
Campaign Strategy